The value of a transmedia strategy to your organisation
Transmedia storytelling is the new ‘it thing” among the media community. #Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks).
Written by Varsha Ramlall
23
Aug
The essentials of transmedia storytelling
The increasing popularity and convenience of social media platforms and apps came as a blessed opportunity for storytellers. Fellow marketers are now able to diffuse content in more creative ways and derive more engagement with the audience.
10
DUHNO