---
title: "SOCIAL MEDIA CAMPAIGN"
url: https://duhno.com/traffic-case-study/
description: "Lanificio Cerruti wanted to increase their brand awareness and understand who their followers are. We created an innovative campaign to achieve that."
published: 2026-08-10
updated: 2026-08-10
---

# SOCIAL MEDIA CAMPAIGN

Published 2026-08-10

Lanificio Cerruti 1881 case study

**OBJECTIVE**

### Running an innovative and creative campaign

### New followers' acquisition

### Qualification of existing followers and segmentation

### Brand awareness increase

## BACKGROUND

**Lanificio F.lli Cerruti is a family-run operation and internationally renowned for exceptional cloth. It’s based in Biella – the home of traditional Italian textile manufacturing – and combines innovation in technology with the finest raw materials to produce its prized yarns.**

**SOLUTION**

We created exclusive posts to celebrate the 140th anniversary of the brand

We built a brand-oriented Q&A game to engage with followers.

We used a gift as a trigger to stimulate readers to participate and leave their information.

## RESULTS

## Within 1 month campaign time, the number of followers has grown significantly, and participants were tagged according to pre-defined segmentation strategy to support customer's commercial team

4 % of total follower base segmented & qualified by strategic tagging.​

3 X more followers during the campaign compared to monthly average​

## Let's work together to build your success story

## Want to know more about campaign ?