---
title: "WEIBO SOCIAL MEDIA MANAGEMENT"
url: https://duhno.com/social-media-management-case-study/
description: "Duhno set up the whole marketing strategy to allow Loacker, to go successfully from offline to online in the Chinese market thanks to social media mngt"
published: 2026-08-10
updated: 2026-08-10
---

# WEIBO SOCIAL MEDIA MANAGEMENT

Published 2026-08-10

Loacker case study

HOW LOACKER BOOSTED THEIR **BRAND AWARENESS** AND**SALES** BY DECIDING TO**GO ONLINE** AFTER MORE THAN 20 YEARS OF SETTLING IN CHINA

## BACKGROUND

**Founded by Alfons Loacker in 1925,****the family business that started as a****small regional confectioner became a****globally known brand with products that****delight all ages people in more than****100 countries.**

## SOLUTION

We knew that Loacker needed to increase their **e****xposure****and engage more with their audience.**

**WEIBO**, which is an open platform with a MAU of 500 million, was the perfect platform to develop.

Brands can have their own official account and**promote their content for their target audience.**

Weibo also has official tools can support mini campaigns for**awareness and****engagement increase.**

## RESULTS

## From 0 to 1, we helped the brand to grow and until now, we are still managing their Weibo account.

## STARTED IN 2018, HERE IS THE OUTCOME AFTER 4 YEARS.​

28 + million IMPRESSION

27000 ENGAGEMENT

23000 FOLLOWERS

## Let's work together to build your success story

## Want to know more about Social media management ?

""Great to see China growing 57% YTD in Q1! Also, the impact of a “slightly revised” set-up in China.""

**Kai Panholzer**
MANAGING DIRECTOR SALES & MARKETING, LOACKER