---
title: "YEARLY SOCIAL MEDIA RETAINER"
url: https://duhno.com/marketing-retainer-case-study/
description: "Tuzki wanted to grow his fan base and popularity. Through a yearly retainer, Duhno managed their social media, brand awareness and content creation"
published: 2026-08-10
updated: 2026-08-10
---

# YEARLY SOCIAL MEDIA RETAINER

Published 2026-08-10

Tuzki case study

## CHALLENGE

**In 2018, customer wanted their IP, Tuzki, to grow his fan base and popularity. Customer asked us to manage their social media. Our main mission was also to prepare the audience for Tuzki's B2B licensing deals, especially from the food industry**

**OBJECTIVE**

### Running an innovative and creative campaign

### Content creation

### Social media management

### Brand awareness increase

## OVERVIEW

Created in 2006 by illustrator Momo Wang, Tuzki swiftly spread across Chinese and Asian social networks — particularly Wechat — in the form of emojis.

We decided to create a "Tuzki universe" and storyline for readers to get more familiar with Tuzki and his friends.​

We created several content and posted on Facebook, Weibo and Wechat​

Once people got accustomed to Tuzki we started to implement different consumption habits in his regular day to day stories: drinks and food he likes, how he enjoys them, where etc.​

Based on Tuzki universe and hot topics on social media, we brought some stories for big festivals such as Double 11, Chinese new year.​

## RESULTS

## from 02/2018 to 12/2018

10 + million IMPRESSION

4000 ENGAGEMENT

48 COMICS

350 ILLUSTRATIONS

774 K NEW FANS

1613 POSTS on Weibo, Wechat, Facebook

## Let's work together to build your success story

## Want to know more yearly retainer ?

"Duhno is an extremely effective team for both strategy and execution. They have a good grip of the market, and they can effortlessly translate a brand’s message through Character Branding that audience can relate to. Duhno has made a great contribution to boosting our in-China marketing initiatives."

**Lisa LI - Country head**
Turner China