To anyone out of China, wechat and weibo would sound like alien terms. Venturing into these new territories might be daunting. The Chinese social media landscape moves fast and if you haven't been paying attention closely, there's a lot you've missed. New platforms have popped up, while main players including Alibaba and Tencent have consolidated their power. In general, China's social landscape is involved in innovations in video, engagement and payment that have evolved differently and faster than anything in the West.