April 2017
Our solution:
It was Spring 2017 and bicycle sharing was just heating up! How exciting! But let’s put the breaks on – there were problems, too. Not everyone knew how to do it properly.
Clever Emily spotted that this hot-button issue would make a terrific subject for a Tuzki comic that people would like and share! Feelings were running high, so people would definitely want to educate others about the issue and how to fix it. Tuzki to the rescue!
The Tuzki comic was a big hit – audiences really cared about fixing the issues caused by badly done bicycle sharing. This means the comic got plenty of views and likes. Even better, it built a connection with online readers, meaning they’d be likely to take an interest in future Tuzki content. Success!