Tuzki Christmas Campaign

Our strategy

It was the 10th year anniversary of Tuzki on social media. As more and more IPs entering into the market, the competition became really intense. How could Tuzki stand out in that situation ?

 

When it was Chrismas, Duhno marketing came out a online “virus” video campaign idea. We engaged the growing internet celebrity “阿福Thomas”, by interacting with Tuzki in his videos. Those videos were spread on all his social media platforms, such as WeChat, Weibo, Miaopai, Bilibili, Facebook etc, to communicate with his fans. Therefore, the interesting interaction between Tuzki and “阿福Thomas” became a hot topic online, and it brought big traffics and more fans on Tuzki platforms.

The results