---
title: "INBOUND CHINA MARKETING STRATEGY"
url: https://duhno.com/china-marketing-strategy/
description: "You are a Brand and you want Chinese consumers to understand what you do and who you are ? Duhno Marketing is the Band Mascot Marketing Agency you need to enter China."
published: 2026-08-10
updated: 2026-08-10
---

# INBOUND CHINA MARKETING STRATEGY

Published 2026-08-10

Inbound marketing is a business methodology that attracts customers through creating valuable content and experiences tailored to them.

## The Chinese Perspective

###### Gen Z and Millennials are looking for personalized content, unique products and original stories.

## WHY DUHNO?

Organized around our customer experience workshop series, our team of marketing consultants is working with your team to frame your ambition and create your marketing play book for the Chinese Market.

## OUR SKILLS

Social Listening

Social Strategy Consulting

Account and Content Creation (WeChat, Weibo, Xiahongshu)

Social Media Strategy Building

Brand Mascot Creation

SEO/SEA

Comics and Storytelling

E-reputation

###### According to a Hootsuite report from January 2021, Chinese people mostly discover new brands through word-of-mouth recommendations (24%), search engines (23.2%), brand or product websites, ads on television (21.5%), consumer review websites (21.4%) and recommendations or comments on social media (21.1%).

## CASE STUDY

## Loacker

Loacker is an Italian wafers and chocolate producer. Loacker’s brand awareness was low in China and they were not on Chinese social media. For them, we developed an entire marketing strategy including social media marketing, activation retainer and activation campaign.

Read More

###### The average salary increase of Chinese people in 2020 is 3.6%, among the highest one in the world.

## FOR WHOM

### Companies willing to enter the Chinese market for the first time

### Companies wishing for a China-market entry after a first attempt

### Businesses preparing for a large marketing investment in China

## OUR EXPERTS

#### Benoit Raoult

CEO & Founder

Contact

#### Sylvia Bouboutou

Operations and Expansions Manager

"Great to see China growing 57% YTD in Q1! Also, the impact of a “slightly revised” set-up in China."

**Kai Panholzer**
Managing Director Sales & Marketing, Loacker

## MORE DUHNO EXPERTISE

### Social Media Marketing For China

[GO](https://duhno.com/social-media-marketing/)

### Marketing Activation Retainer

[GO](https://duhno.com/marketing-activation-retainer/)

### Marketing Activation Campaign

[GO](https://duhno.com/marketing-activation-campaign/)

## Latest Articles

### About Duhno

Duhno is a brand mascot marketing agency based in Shanghai specialized in developing digital footprint and inbound marketing techniques in China. Duhno helps you define the strategy you should adopt for your Chinese audience and create memorable stories to make your brand’s character famous.

Craft and leverage your brand universe with Duhno Marketing!