---
title: "Define your E-Commerce strategy for China"
url: https://duhno.com/blog/define-your-e-commerce-strategy-for-china/
description: "What is the best strategy to adopt to succeed your E-Commerce business in China ? Benoit Raoult shares his expertise in this FREE white paper"
published: 2026-08-10
updated: 2026-08-10
---

# Define your E-Commerce strategy for China

Published 2026-08-10

On December 1, 2021, The CCI FRANCE CHINE organised their yearly "Groupe de travail Agro-alimentaire" with the topic being: Agro-food e-commerce in China: which strategy to choose ?

Benoit RAOULT, CEO of Duhno Marketing, had the honor to participate as a speaker to talk about his vision of E-Commerce strategy for China.

You will find below re-transcription of the ideas he shared during that event.

- How to engage with a Chinese audience
- Who you should target
- Which platforms to use
- Who you should partner with
- Do's and don'ts

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